Prism Publication videos
Test an ad against the buyer question
These two short videos cover two checks: does the landing page answer the buyer, and did one change improve the ad? Each video includes a full transcript below.
Does your landing page answer the buyer?
An ad makes a promise. Start with one buyer question, then check whether the page the ad points to answers it.
Watch this Short on YouTube | Read the ad testing guide
Transcript
Your ad makes a promise. Does the landing page keep it? Start with one buyer question. Read your ad, then open the page it sends them to. If the answer is buried, the match has more work to do. A relevant ad needs a useful next step. Test your ad in Prism, then check the whole journey yourself. Visit Prism Publication dot com.
How do you know which ad change mattered?
Keep the buyer question fixed. Change the ad wording, compare the result, and save both versions.
Watch this Short on YouTube | Read how ad matching works
Transcript
Changed your ad and every test question? Now you do not know which change mattered. Keep the buyer question fixed. Try a clearer version of the ad, then compare the result. Save both versions. A match score describes that test, not a promise of sales. Try your ad at Prism Publication dot com, and keep a note of what you changed.