Fitness
Protein, gym, running, and training kit when they're already talking about a workout routine or equipment.
How do you submit a chat ad?
Email the campaign you already run. A person reads it. We place a labeled card next to chatbot replies only when someone is already asking about that product. This page is for brands and agencies. You are not billed when no card shows.
What do you send us?
The live campaign, not a blank brief. Include the category, a card title, one short description, an https destination, the brand or product name that should appear on the sponsored label, and a daily or lifetime cap. One offer per turn. Topic text describes the product. Do not encode a user demographic into the tags.
Send that package to [email protected]. If a category is not on this page, treat it as blocked until we say otherwise. A sample card on the homepage shows the shape, not a live auction.
Which categories are open today?
Fitness, sleep tools, and productivity. Those match the matcher on the homepage. A person still reads the copy before anything serves on a real bot.
Sleep tools
Sound machines and masks when they want a practical sleep aid. Not a clinical claim and not a diagnosis.
Productivity
Notes, docs, and workspace tools on developer and knowledge-work bots.
What does the user see on the card?
A sponsored label with your brand or product name, not Prism. Title, description, and a destination they can tap. The assistant reply still has to make sense if someone removes the card. Destinations must be https.
Frequency is a publisher setting on the bot, not something you set by stuffing extra cards into one turn. House Amazon sample links on the homepage sandbox are a demo catalog. A funded campaign uses your creative and your brand on the badge.
When will the ad show?
Only when the question is already about that product. If it is not, the bot still answers and we stay silent. Matching has to finish fast enough that the chat does not stall (under 120 milliseconds). If we cannot decide in time, no card. No card means no bill.
Engineers measure closeness with a 0.65 similarity floor. You can quote that internally. For a media lead, the same rule is: show the offer when the user is already shopping that category. See the developer contract if your tech team is wiring a bot.
How does this sit next to Google Ad Manager?
Google Ad Manager is available. Keep GAM for the sites and apps you already traffic. Prism does not replace that stack. On independent chatbots, the publisher SDK fans out to GAM and Prism in the same 120 millisecond budget. A GAM card wins if both return a fill. The badge still uses your brand or product name, not Prism.
We do not ask you to throw away GAM line items to try chat. Email [email protected] if that is how you already buy.
What will you not run?
We reject copy that impersonates the assistant, and we reject weapons, explosives, and political campaigning. Gambling stays out of wellness bots. Alcohol and adult products stay off bots that are not age-gated 18+. We do not sell medical or legal advice as a bot recommendation.
If the creative fails review, it does not enter the pool. Exhausted budgets leave the pool. Ask before you assume a new category is allowed.
How does review work?
You draft. A person checks this list. We approve, reject with a reason, or ask for a rewrite. After approval, the line can serve while it is active, inside its caps, and close enough to the user's question. Nothing here is a public rate card. Unit and caps are agreed on the insertion order.
Email [email protected] with the campaign name you already run.